The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts.
Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience.
So how can a company increase the number of readers of its blog content?
Here are 5 tips I’ve implemented with many companies and for ourselves over the years.
1. Facts tell, but stories sell. Tell stories! Whatever it is that you’re trying to communicate – boring, exciting or neither – always think of what “the story” is. You can find good stories in anything. Use metaphors and analogies as inspiration for stories. Facts and statistics do have their place of course and can provide some very compelling logic behind an interesting story.