A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing asocial media CEOs are bad for business. I’ve even heard from executives at digital marketing agencies, “I really need to learn this stuff myself” about social media applications and networks. So they start.
The first phase seems to focus on getting to know social applications as a user and the “rules” both explicit and implicit within social communities. When to use @ and when to use RT for example. Or that you don’t mass follow/friend people you don’t know or make explicit sales pitches to people who you’ve not developed a connection with.