Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.
As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.
Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?