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Lee Odden

Actionable Content Marketing – Interview with Heidi Cohen

Lee Odden on Sep 4th, 2014     Content Marketing, Interviews

Heidi Cohen

Whether you’ve been in the digital and content marketing game for just a few years, or since before the expression “content marketing” was popular, the tools exist for bright minds to create a brand and communicate their thought leadership. Powered with experience, great ideas and a passion for knowledge attainment and sharing, people like Heidi Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world.

As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like The Economist, a columnist at ClickZ for many years, and past adjunct professor in the Masters in Integrated Marketing program at NYU. Based in New York City, Heidi publishes a very popular blog on all things marketing: Actionable Marketing Guide.

Lee Odden

Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

Lee Odden on Aug 13th, 2014     Content Marketing, Content Marketing World

audience development

How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5?

And what percentage of those budgets were spent on audience development?

Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.

Sometimes the world of content marketing can seem as confusing as a Mad Hatter’s tea party. We may never know why a raven is like a writing desk, but we can certainly shed some clarity on the importance of audience development for content marketing.

To do that, I reached out to 10 of the top marketing minds in the content marketing world to get their insights into the importance of considering your audience for content marketing strategy as well as tactics for growing your audience.

Lee Odden

5 Ways to Give Your Content Marketing New Life

Lee Odden on Nov 9th, 2011     Content Marketing, Guest Posts, Online Marketing

Content Marketing New Life[Note from Lee: Our Wednesday Guest Post Series from digital marketing experts has been very well received and today’s post from my friend Heidi Cohen will not disappoint. Heidi is a long time and very popular Columnist at ClickZ and Content Marketing Institute, Adjunct Professor at NYU, an active marketing blogger as well as President of  Riverside Marketing Strategies. When it comes to internet marketing Heidi’s  perspective resonates well with me and I appreciate her insight into the intersection of direct marketing, digital, content and social media a great deal.]

Heidi CohenDoes your content jump off the page and grab readers by the collar to get their attention? While no one sets out to create content marketing that’s a snooze, sometimes it misses its intended objective. If this is the case, you have to pump life into your content marketing to make it useful for your target audience.

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