TopRank Online Marketing

Lee Odden

5 Ways to Give Your Content Marketing New Life

Lee Odden on Nov 9th, 2011     Content Marketing, Guest Posts, Online Marketing

Content Marketing New Life[Note from Lee: Our Wednesday Guest Post Series from digital marketing experts has been very well received and today's post from my friend Heidi Cohen will not disappoint. Heidi is a long time and very popular Columnist at ClickZ and Content Marketing Institute, Adjunct Professor at NYU, an active marketing blogger as well as President of  Riverside Marketing Strategies. When it comes to internet marketing Heidi's  perspective resonates well with me and I appreciate her insight into the intersection of direct marketing, digital, content and social media a great deal.]

Heidi CohenDoes your content jump off the page and grab readers by the collar to get their attention? While no one sets out to create content marketing that’s a snooze, sometimes it misses its intended objective. If this is the case, you have to pump life into your content marketing to make it useful for your target audience.

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