TopRank Online Marketing

Lee Odden

How to Hire a SEO Firm – According to Google

Lee Odden on Sep 17th, 2008     Google, Online Marketing, SEO, Social Media

With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed.

There’s an ongoing dance of sorts between search engines like Google and the search engine optimization community. They both want a win/win for the searcher (relevant results) and for the same reasons (revenue) but from different perspectives. Google uses the content of web sites against which to run its ads and make money for itself and it’s advertising clients. SEO consultants optimize those web sites to rank higher in the “free” or non-ad portion of the search results for a fee in order to drive traffic to increase their client’s sales.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRankĀ® Online Marketing | Top