My dad runs his own accounting firm, and has been really successful at it. But he’s one of those people who doesn’t seem to really understand the internet. He’s thought of developing a website, or writing a blog, but information online is really overwhelming to someone who can barely open a text message.
The reality is, the landscape of online marketing is ever changing and evolving. For example, Google launched over 600 improvements to its search algorithm last year, consumers share an average of 27 million pieces of content every day, and there are now more smartphones purchased than computers.