TopRank Online Marketing

Lee Odden

Should Companies Hire Multiple Search Marketing Firms?

33 Comments | Posted by Lee Odden on Jul 1st in Business of SEO, Interactive Marketing, Online Marketing, SEO |

Hiring Multiple SEM Firms

On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both worlds” in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn’t.

The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimization recommendations. Even worse are the possibilities for confusion with link building.

     Subscribe


TwitterCounter for @leeodden

Big List - Search Marketing Blogs

Hosting sponsored by VISI