At the past two conferences I’ve spoken at, Search Insider Summit and Media Relations Summit, one of the popular topics that has been floating around the after session meet-ups and dinner conversations concerns the changing nature of search optimization. Some speculate SEO is on the way out. Others say social media is the new SEO.
Whatever the speculation, companies need to figure out how to best adjust their search marketing strategies to maintain a competitive advantage. One way to do that is to focus the right proportion of effort on standard text optimization as well as the optimization and promotion of all other digital assets.
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