Today I’ll be speaking at ad:tech San Francisco with one of my favorite people in the Search Marketing industry, Melanie Mitchell, who is a Senior VP of Search Strategy at Digitas. She’s tasked a panel including Simon Heseltine, Rob Snell and myself to talk about “Modern Search Engine Optimization”.
While SEO is a billion dollar industry, many companies focused on advertising are quite new to how SEO might fit within an online marketing strategy. With plenty of outdated and mis-information online amidst a fast changing industry, it can be a challenge to have confidence in what’s true and best practices. Few marketers want to invest in something they don’t quite understand. Or at least not understand where it fits for connecting the brand and customers to drive revenue.