From the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description).
However, the prominent brands on the strip have stepped up to the plate and are actively engaged in social web participation. They’re leveraging digital platforms for a variety of purposes – from customer service to promotion.
This open-format panel at PubCon 2009 analyzed how Vegas marketing departments are using SM as part of their overall marketing plan and featured some of the largest names on the strip. Brands represented were:
- Brad Goldberg, Vice President of Marketing, Luxor
- Brandie Feuer, Director of Interactive Marketing, Planet Hollywood
- Peter Arceo, Executive Director of Casino Marketing, Las Vegas Hilton
- Michael Perhaes, Assistant Vice President of Marketing, MGM Grand