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Lee Odden

Charlie Rose Keynote with Howard Rubenstein

Lee Odden on Apr 10th, 2008     Online Marketing, PR Conferences, Public Relations

charlie-rose.jpg

In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.

Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?

Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.

The world I live in is driven by relationships. It’s not who you know, but how you know them.

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