Lately I’ve noticed a few mainstream web publications making concerted efforts to solicit user generated content. Enabling consumers to submit news gives media access to millions of potential stories they might otherwise not know about, or not have a scoop on. I know our local (and likely national) public radio station has been soliciting user generated content and news stories for at least a year and so do some TV stations. Also, Topix.net allows users to interact with news stories on their forums which, according to Topix.net founder Rich Skrenta, has enabled a big boost in traffic.
Most recently I noticed that Yahoo News has launched You Witness News that allows you to upload photos and video for potential use in Yahoo News stories. According to comScore, Yahoo News is the #1 online news source, so marketers should take notice of such an opportunity.