RazorSocial Founder Ian Cleary is passionate about using tools to make content marketing better. At RazorSocial, he trains companies to use technology to increase their reach, search ranking, and audience relevance.
Ian took us on a whirlwind tour through 15 common content marketing problems and the tools he uses to solve them. Here are my picks for the top five:
Problem #1: Blog Posts Don’t Get Ongoing Organic Traffic
After the initial post-launch spike, you may find your traffic results dwindling. In most cases, organic traffic dies off completely.
Solution: Create Content Designed for Continued Visibility
Use a tool like InboundWriter to see what topics will be more successful in the long term, and what keywords to use that will keep your content visible to search traffic.