IBM

Connecting Marketing & IT: 5 Tips for Creating a Shared Marketing Agenda with Your CIO

connect marketing ITOn occasion we connect with smart people and ideas we think are worth sharing as a guest post here at Online Marketing Blog. Today, I’d like to introduce you to Heidi Ambler, Director of Social Business at IBM.  Heidi has over 20 years with IBM where she leads a team responsible for their enterprise social software business.

In a digital world where technology and  consumer behaviors are changing rapidly, Heidi makes the argument for better alignment between IT and marketing as a path towards greater success and competitive advantage.

Heidi Ambler IBM Social BusinessAccording to recent survey results, 60 percent of marketers cite a lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s digitally empowered and social savvy consumers.

Essential Resources on Social Business for Online Marketing

socially optimized business - Dachis Group

Attributes of a Socially Optimized Business - Dachis Group

Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business.

As companies work to figure out what role social media will play with external marketing and communications, there’s a rapidly growing trend with progressive companies that are also viewing social media internally. By that I mean, they’re looking at social technologies as platforms to connect people within the company for the purposes of collaboration, tapping into the collective wisdom of the organization and bringing internal social media literacy to a level that enables external communications to scale.