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Ashley Zeckman

3 Ways to Optimize Images: Search, Social Media & User Experience

Ashley Zeckman on Jan 5th, 2012     Digital Asset Optimization, Online Marketing, Search Marketing, SEO
Optimize your images for search, social, and a target audience

Optimize Your Images for Better Digital Asset Optimization

From Marketing to PR, digital assets are an essential part of the content used to tell stories and communicate brand messages.  For publishers and public relations professionals, optimizing the images used in news stories and press releases can have an important impact on visibility in search engines.  Images not only add flavor to news content, but they are also an opportunity to extend the reach of your message through image specific search.

Images are essential for both search and social media marketing with growing popularity as a social media asset. Long time image hosting and social network Flickr hosts well over 50 billion images and social media image sharing services like Instagram and Pintrest have exploded in popularity:

Glen

6 Tips on Image SEO

Glen on Jun 11th, 2010     SEO, SEO Tips

image seoImages as an asset for organic search results and search engine optimization are often overlooked.  Images can drive traffic through image search as well as inclusion in universal search results.

There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier sharing of images on the social web.

For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Things like url structure, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.

Here are a few tips for optimizing your images to improve their performance on the page and in search.

Lee Odden

5 Ways to Show Digital Assets a Little Respect

Lee Odden on Feb 5th, 2010     Digital Asset Optimization, Online Marketing, SEO, SEO Tips, SEO Tools

Don’t ignore digital assets in your optimization efforts

Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now).

Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.

To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets. In fact, a recent Forrester study found:

  • Less than 20% of marketers insert keywords into the filenames of videos on their sites
  • Even fewer marketers write keyword-rich captions or create online video libraries

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