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Ashley Zeckman

3 Ways to Optimize Images: Search, Social Media & User Experience

Ashley Zeckman on Jan 5th, 2012     Digital Asset Optimization, Online Marketing, Search Marketing, SEO
Optimize your images for search, social, and a target audience

Optimize Your Images for Better Digital Asset Optimization

From Marketing to PR, digital assets are an essential part of the content used to tell stories and communicate brand messages.  For publishers and public relations professionals, optimizing the images used in news stories and press releases can have an important impact on visibility in search engines.  Images not only add flavor to news content, but they are also an opportunity to extend the reach of your message through image specific search.

Images are essential for both search and social media marketing with growing popularity as a social media asset. Long time image hosting and social network Flickr hosts well over 50 billion images and social media image sharing services like Instagram and Pintrest have exploded in popularity:

Ashley Zeckman

Get Optimized & Start Engaging: Essential Social Media Marketing Tips

Ashley Zeckman on Oct 11th, 2011     Online Marketing, SEO, Social Media

[Note from Lee: I am happy to introduce readers of Online Marketing Blog to our newest contributor, AshleyZ.  A human dynamo for getting things done, Ashley has literally hit the ground running and works for TopRank as a Marketing Manager. She'll be sharing her smarts here and  helping to elevate TopRank's Marketing to more impressive levels of awesome.]

The social web has opened the door to many opportunities for individuals to share their opinions on everything from the weather to politics to the really cute thing their dog just did.  Business social media users however, must take a much more structured approach to sharing information and interacting with their prospects and clients.

Glen

6 Tips on Image SEO

Glen on Jun 11th, 2010     SEO, SEO Tips

image seoImages as an asset for organic search results and search engine optimization are often overlooked.  Images can drive traffic through image search as well as inclusion in universal search results.

There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier sharing of images on the social web.

For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Things like url structure, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.

Here are a few tips for optimizing your images to improve their performance on the page and in search.

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