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Jolina Pettice

SES Chicago Session: Are You Ignoring the Power of Images?

Jolina Pettice on Dec 5th, 2007     Marketing PR Conferences, Online Marketing, Press Release Optimization, Search Engine Strategies, SEO Tips, Social Search

Social Media Panel - SES Chicago 2007

“Of all our inventions for mass communication, pictures still speak the most universally understood language.” Walt Disney

Jennifer Laycock Editor-in-Chief of Search Engine Guide helped the audience understand the value of images and 3 benefits to submitting photos to image sharing sites, like Flickr.

She made an excellent point by demonstrating what impacts people the most:
Copy OR Images

Let’s try it. What impacts you more, the description of how I dressed my dog up for Halloween OR the picture of it?

Description: For Halloween, I dressed my pup up as an angel.

Image:
Wrigley

Without the image – or having to include a lot more copy – questions are left unanswered. In this example, questions that are answered through the image, but not the copy include:
-what Wrigley looks like
-what color(s) he is
-what kind of dog

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