Image-Sharing

SES Chicago Session: Are You Ignoring the Power of Images?

Social Media Panel - SES Chicago 2007

“Of all our inventions for mass communication, pictures still speak the most universally understood language.” Walt Disney

Jennifer Laycock Editor-in-Chief of Search Engine Guide helped the audience understand the value of images and 3 benefits to submitting photos to image sharing sites, like Flickr.

She made an excellent point by demonstrating what impacts people the most:
Copy OR Images

Let’s try it. What impacts you more, the description of how I dressed my dog up for Halloween OR the picture of it?

Description: For Halloween, I dressed my pup up as an angel.

Image:
Wrigley

Without the image – or having to include a lot more copy – questions are left unanswered. In this example, questions that are answered through the image, but not the copy include:
-what Wrigley looks like
-what color(s) he is
-what kind of dog