Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results.
There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier sharing of images on the social web.
For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Things like url structure, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.
Here are a few tips for optimizing your images to improve their performance on the page and in search.