Pubcon Session: In House SEO

In House SEO Panel

The “In House SEO” panel included Jessica Bowman formerly with but now with Yahoo, Bill Macaitis from Fox Interactive Media and Aaron Shear who was from but is now a consultant. Moderator duties were handled by Todd Friesen.

More companies are bringing search marketing in house either because they want to save money, they want to have more control or they want search to be more closely integrated with other business marketing and processes. Moving search in house is a significant undertaking and this session was focused on shedding light on some of the organizational challenges/opportunities to be considered.

When I finally made it to the session, I had missed Jessica’s presentation :( and Bill Macaitis was just starting.