While I don’t always have time to read the email newsletters on search marketing and interactive that I find filling up my inbox, there are those moments of RSS reading weakness when I revert to my old email ways. Here are a few articles of interest from today’s search marketing email newsletter crop.
The Death of the Page View – Dave Friedman tells the tale of the dying page view metric over at Chief Marketer, citing AJAX, RSS and widgets as the primary culprits. Funny, it’s those three that are making the web more interesting again. Suggested alternatives include: AJAX metrics and time-based ad serving as well as user-participation metrics such as comments left or number of media submissions. One thing is for sure, social media presents interesting challenges for metrics.