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Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.

The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.

Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google )

Spotlight on Search: Interview

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch. I’ll have to say, there are a few gems in this one, so read on:

(Heisler photo credit, Christine Churchill)

Let’s cut to the chase on SES Chicago and Pubcon happening at the same time this year. I am not sure most people realize it was not intended to happen that way. Do you anticipate there being much of an effect on attendance? How different are the audiences these two events are attempting to attract?

Incisive Media announced this morning that Kevin Ryan, formerly CEO of Kinetic Results and one of my favorite columnists at iMedia Connection, will be joining Incisive Media as VP, Global Content Director, Search Engine Watch and Search Engine Strategies. Kevin also made a post on the Search Engine Watch blog.

In essence, Kevin is filling the giant shoes that Danny Sullivan left and that’s a very, very tall order. Danny has made nothing less than groundbreaking progress in a very short amount of time with Search Engine Land and from all accounts, the SMX conference.

I would be curious to hear from Kevin how he’ll address the inevitable comparisons and also what his plans are. How will he approach content strategy for the SES conferences and the SEW site? Whatever the answers, many eyes will be on him both internally at Incisive as well as the search marketing industry.

Looks like the king of search marketing will continue working with Search Engine Strategies.

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