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Ashley Zeckman

Online Marketing News: Social Media ROI Gets Serious, Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You

Ashley Zeckman on Apr 6th, 2012     Online Marketing

Are Your Social Media Efforts Worth The Money?

This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking.  Some of the highlights include:

  • Equation for determining ROI
  • Customer Engagement
  • Importance of ROI

3 Rules for Building Business Relationships
Building your network both online and offline requires effort.  In order to strengthen your relationship with potential prospects, partners, or recruits it is essential that you provide value in a meaningful way.  This article shares 3 tips for building your network the right way.  Via Inc.

Lee Odden

How to Increase Business Blog Traffic, Readership, & Community

Lee Odden on Mar 7th, 2012     Blogging, Online Marketing

grow blog readershipOne of the key objectives and performance metrics for business blogging is to grow the network of people that find, interact with and share blog content.  An optimized approach to growing a blog community relies on an understanding of who the audience is and what their information goals are, not just what the brand wants to achieve. Many companies start out blogging about their own products and services, company news and essentially the kinds of things that belong in a corporate newsroom.

An ego-centric approach to business blogging misses the opportunity to create meaningful connections with people empowered to publish, share, refer and buy. Blogging is a publishing platform that allows both one to one and one to many communications so content should take advantage of those engagement opportunities by thinking about content that’s interesting from the reader’s perspective.

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