As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns.
While I wore many hats during those days—from reporter to managing editor to social media maven—building strong community connections was probably the most important hat of all.
Truly, the people I engaged with were more than connections. They were lifelines. They represented untold stories, interesting perspectives, inside scoops and friendly gateways to new sources, allowing me to craft quality news pieces that people actually wanted to read, share and talk about.
Now as a digital marketer, my community connections and sources often go by a new name: influencers.