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Ben Brausen

5 Ways To Create Great Content Without Writing A Lot

Ben Brausen on Jan 7th, 2014     Blogging, BlogWorld NMX, Online Marketing

Marcie Hill NMX 2014We want to create engaging content but we don’t always feel like typing a lot. For some, it’s a constant struggle to get our thoughts on to paper (or in this case on pixels). Typing isn’t always required to create content your readers want. Marcie Hill showed us 5 Ways To Create Engaging, Sharable Blog Posts Without Writing… A Lot, in her New Media Expo 2014 presentation. Check out these quick and easy ways to create great stuff that your readers will want to see and share.

Photos

Over 1 billion people will buy a phone this year and most of them will have cameras. Most of us take pictures all the time. These can be great sources of content for your posts. With more than 350 million photos uploaded to Facebook each day and 55 million to Instagram (35 million are selfies), it’s obvious that people love pictures.

Miranda Miller

Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow

Miranda Miller on Mar 22nd, 2013     Online Marketing News

YouTube infographic shows generation C connection across devices.

YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users

YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found:

  • 47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
  • The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.
  • 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.
Miranda Miller

Online Marketing News: Google’s Next-Gen Infographic, Pinterest Has New Analytics

Miranda Miller on Mar 15th, 2013     Online Marketing News

Google Wants You to Know How Search Works - Infographic

Google Wants You to Understand How Search Works

Google has released an interactive, next-generation infographic to explain how search works. Viewers are guided down the page, with clickable areas to pop-up text explanations of their visual points. The infographic walks readers through crawling and indexing, algorithms and fighting spam (they fight spam 24/7, it proclaims). Behind your simple page of results is a complex system, carefully crafted and tested, to support more than one-hundred billion searches each month, according to Google.

Pinterest Launches Web Analytics to Allow Marketers to See Referrals to Site

Pinterest is rolling out their new web analytics tool. It shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest. The tool is free starting today for companies with a verified Web site, making good on their 2012 promise to businesses to introduce data analytic tools for companies to track Pinterest traffic.

Miranda Miller

Online Marketing News: Top CEOs in Social, Facebook to Solve Attribution Problem with Atlas

Miranda Miller on Mar 1st, 2013     Online Marketing News

The Tweets from the Top - CEOs in Social Media

Oprah, Rupert Murdoch Most Influential CEOs in Social Media (or Infographics: This Is How You Do It)

In a brilliant display of content marketing prowess, TopManagementDegrees.com has released a caricature infographic illustrating the 40 CEOs most influential in social media. Oprah tops the list with a Klout score of 92, followed closely by Rupert Murdoch at 91, which just goes to show that social influence is not a popularity contest.

Virgin’s Richard Branson, HDNet’s Mark Cuban, and Jack Dorsey of Square round out the top 5. The top 40 is rife with the usual suspects; tech and marketing CEOs from Twitter, Salesforce, Foursquare, Dell, LinkedIn, etc. One surprising find: Facebook CEO Mark Zuckerberg failed to break the top 50.

Miranda Miller

B2B Lead Gen & Social Media Marketing Wins with Sequenced Content

Miranda Miller on Dec 12th, 2012     Content Marketing, Online Marketing

SnowboardingAs a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait until each of these select few companies, from whom I had come to expect great information, released their data. I relied on these sources for fantastic written and visual content our readers appreciated.

Now, when you have journalists and readers actually waiting on and looking forward to your content, isn’t that a massive win for your brand?

This is the power of sequenced content. Your audience comes to expect a certain type of product from you with each new installment. They subscribe to your RSS feed so they won’t miss it. They follow you in social channels to catch that first tweet once it’s released. They absolutely cannot wait to see what you’re coming up with next!

Lee Odden

Infographic Marketing Tips: 11 Ways to Promote

Lee Odden on May 19th, 2011     Content Marketing, Online Marketing

infographic marketingMarketing with infographics is a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It’s the old “great content will attract it’s own audience” scenario. As I’ve always said, “Content isn’t great until someone shares it.”

While there are many other smart posts about creating compelling infographics to attract attention, links and traffic, the information on promoting that type of content seems a bit light. If you’ve invested in creating great infographic content and need advice on how to promote, here are a few ideas:

1. Involve credible sources in the data collection and then encourage those sources to help you promote the resulting graphic.

Lee Odden

Understanding B2B Social Media Through Infographics

Lee Odden on Apr 19th, 2011     B2B, Online Marketing, Social Media

B2B social mediaIt’s a persistent question: Is social media and networking appropriate for B2B marketing?  There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. My team knows I’m a big fan of using visual assets to persuade and I’ve been a fan of information graphics since XPLANE’s amazing work started appearing in popular business magazines years ago.

Besides using infographics to explain social media in the B2B space, there are a growing number of B2B marketers using infographics in their mix, such as this case study about Cisco.

Here are 5 useful B2B social media marketing infographics that help tell the tale of social media and B2B marketing working together. Click on each image for the large version.

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