The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.
First up is Bill Hunt to talk about what perspective companies should take when considering bringing search marketing in-house.
What are the best options?
- Outsource - Give everything to the agency
- InSource - Do everything in house. Few companies are actually doing this
- Hybrid - A mix
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