Content creation isn’t easy and I, for one, am very glad. I’ve been writing online content for almost a decade now and have truly enjoyed the increased emphasis on quality over quantity and targeted messaging we’ve seen over the past few years.
Companies are now fully aware that simply distributing information on a regular basis is not enough. As Lee pointed out in a recent article on the reasons companies are challenged by content creation, “Anyone with half a brain can create information, but ‘content’ implies usefulness or utility.”
At TopRank, part of my job is the creation of content for our own channels – this blog, Facebook, Twitter, LinkedIn, etc. I also assist clients in planning and developing engaging, interesting content for their unique audiences and business needs. As a result, my day typically goes something like this: