6 of The Top B2C Brands That Are Rocking Instagram


What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men to women users is fairly balanced, with men at 51% and women at 49%, another win!

So who’s creating power ballads with their Instagram accounts in the B2C world? Let’s take a look at brands that are not only well known and easily recognized, but that are also able to successfully convey their strength and reputation in a photographic way.

#1 – Nike

Followers: 28.2 million

Nike Instagram

How to Make a Marketing Impact with Instagram


From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28.

Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important.

5 B2C Brands That Are Effectively Filtering Photos to Customers Using Instagram

Chances are by now you are either an avid user of Instagram, or know someone who is.  Instagram is a photo sharing site that allows users to upload snapshots of their daily lives through the magic of sepia filters. This enables even the most amateur photographers to send artistic images out into the world.

ComScore recently released their ‘Top 50 web properties in the US’ report which revealed that Instagram is the 56th most popular site in the US. And if that wasn’t enough, Instagram officially became part of Facebook as of early September.

Many brands are taking advantage of Instagram and seizing the opportunity to share a more personal perspective with their customers.Instagram has seen significant growth in 2012, going from 15 million users in early 2012 to 80 million as of July. This post takes a deep dive into 5 B2C companies that are putting Instagram to work for their brand.