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Lee Odden

Inspired by Iceland & Microsoft – Social Media & the Marketing Mix

Lee Odden on Feb 25th, 2011     Online Marketing, Search Engine Strategies, Social Media

Mel Carson & Kristjian Hauksson

The last session of the day on the last day of SES London was on Social Media in the Marketing Mix with Kristjan Hauksson of Nordic eMarketing in Iceland and Mel Carson of Microsoft in London.

Kristjan started things off: What happens when a volcano goes wrong?  He recounted the situation last year when Eyjafjallajokul erupted (say that 3 times fast – I dare you) and so much ash spread into the atmosphere that hundreds of planes were grounded from flying.  This, you can imagine, had a dulling effect on Icelandic tourism. Iceland regularly has more tourists than there are people who live there.

Understand that everything we do in broadcast and digital needs to take advantage of all channels available.

Lee Odden

MIMA Summit Marketing Mix Challenge

Lee Odden on Oct 1st, 2008     Interactive Marketing, Marketing PR Conferences, MIMA Summit

The Marketing Mix Challenge session promises to answer the question: “If you’re going to launch a new product, how do you formulate the marketing mix – in this economic climate?”

The panel included a mix of in-house marketers and agencies: Luba Smulka from General Mills (Cheerios), Eric Boyles from Medtronic, Ron Corbisier from Cadria (agency) and Patty Henderson from Colle+McVoy. The Moderator is Jeffrey Gorder from ideapark.

The product to be rolled out in a 3 month trial with a $500,00 budget is a yogurt based vitamin drink: Edge-Y.

First up is Luba Smulka, Consumer Insights Manager from General Mills. The challenge is to determine whether there’s viability for a national roll out. To do that, you’ve got to test it.

TopRank Online Marketing

Session: What is a Brand Vehicle? Integrated Marketing Together Forever

TopRank Online Marketing on Aug 21st, 2007     Online Marketing, Search Engine Strategies

Integrated Marketing

Gone are the days of the whole family, ages 6 up to 50, sitting around in the evening watching the same television show, focusing in on the same characters and – consequentially – the same advertising messages. What a typical family evening looks like these days is the elementary age child playing hand-held video games, the teenager finishing homework online, and the parents reading the evening paper. And all of this is going on while each individual person is sitting in front of their own television set watching whichever show or video they want.

Lee Odden

Integrating Search with Other Marketing Channels

Lee Odden on May 9th, 2007     Interactive Marketing, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Search Marketing

Integrating Search with Other Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.

Since many of the attendees of the Summit are the kinds of companies, marketers and agencies that employ various types of marketing channels, both on and offline, the opportunity to present examples and case studies of integration with search was ideal.

Some of the high level takeaways from this session include the importance for company marketers to set expectations when enegaging in an integrated campaign as well as the importance of coordination. Larger agencies that are capable of managing multi channel programs including search may have an easier time than a situation where a company uses multiple agencies to manage their various marketing programs.

Lee Odden

Integrating SEO with Public Relations

Lee Odden on May 14th, 2006     Interactive Marketing, Online Marketing, Online PR, SEO, TopRank Agency News


Karen Sams over at our PR firm, Misukanis & Odden does a nice job explaining the value and benefits of incorporating search engine optimization with public relations in a short PR and SEO video case study.

You hear a lot of buzz about PR and SEO in articles, on forums, conferences, etc with few practical examples. Of the examples that are shown, they are often repeats of the same example. For some variety and insight, Our team put together a short video with information on one particular client campaign involving search engine optmization and public relations with impressive results.

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