We’ve always considered our online marketing agency “search plus” and by that I mean search is central and important, but accomplishing client marketing objectives requires a broader view than just optimizing web pages and digital assets. Of course if you follow us here or you’ve read Optimize, you know that.
As social and search technologies evolve along with changes in consumer behaviors, there’s a trend towards a convergence of disciplines. Mature, data driven digital marketers see where search fits in the scheme of things but many brand marketers and traditional search agencies are still a bit lost. I’ve seen brands view SEO solely as an afterthought and SEO agencies think search is the only way to market online. These polarized perspectives are often driven more by self interest or limits in capabilities than knowing what will make the most impact for a business.