Gone are the days of the whole family, ages 6 up to 50, sitting around in the evening watching the same television show, focusing in on the same characters and – consequentially – the same advertising messages. What a typical family evening looks like these days is the elementary age child playing hand-held video games, the teenager finishing homework online, and the parents reading the evening paper. And all of this is going on while each individual person is sitting in front of their own television set watching whichever show or video they want.
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.
Since many of the attendees of the Summit are the kinds of companies, marketers and agencies that employ various types of marketing channels, both on and offline, the opportunity to present examples and case studies of integration with search was ideal.
Some of the high level takeaways from this session include the importance for company marketers to set expectations when enegaging in an integrated campaign as well as the importance of coordination. Larger agencies that are capable of managing multi channel programs including search may have an easier time than a situation where a company uses multiple agencies to manage their various marketing programs.
Karen Sams over at our PR firm, Misukanis & Odden does a nice job explaining the value and benefits of incorporating search engine optimization with public relations in a short PR and SEO video case study.
You hear a lot of buzz about PR and SEO in articles, on forums, conferences, etc with few practical examples. Of the examples that are shown, they are often repeats of the same example. For some variety and insight, Our team put together a short video with information on one particular client campaign involving search engine optmization and public relations with impressive results.