Ubiquitous internet connectivity and information overload have changed the landscape of brand and customer communications forever.
How does this change digital marketing in 2014?
First of all, the evolution of social technologies and the impact on consumer behavior has led to different expectations. Consumers expect to find answers to their questions on search engines and social networks alike. They also expect to interact with what they find – commenting, sharing, rating and contributing. And transacting.
Is your brand meeting those expectations? Do you know if they exist for your specific customers?