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Lee Odden

ad:tech New York Keynote: State of the Industry

Lee Odden on Nov 7th, 2007     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing

ad:tech Keynote

Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.

The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:

  • Suzie Reider, Head of Ad Sales YouTube.com
  • Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media
  • Arianna Huffington, c-founder and Editor in Chief Huffington Post
  • Matt Freeman, CEO Tribal DDB Worldwide

Randy Rothenberg of the IAB started out with a brief overview citing promosing industry statistics: The interactive advertising industry is near $20 billion, there are over one billion internet users world wide and 80% of adults use the internet.Despite that progress and good news, the interactive advertising industry is at risk due to possible regulation from “anti consumer advocates”. The FTC has raised the spectre of regulation not only of cookies but reccommendations to implement opt in requirements for all ads. The regulation advocates’ position is basically, “The time for fact finding is over, it’s time for us to regulate.”

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