Online Marketing, Internet Marketing or Web Marketing?

No, this isn’t a lame attempt at a keyword stuffed blog post title. I’ve been noticing over the past year a significant increase in the number of references to “online marketing” by SEO blogs, articles and news web sites.

It would be easy to say I am biased due to the name of this blog and our agency both using “online marketing” in the names. I’ll admit that I probably am.

When I started working on selling and marketing web sites in 1997, the catch phrase seemed to be “web marketing” since the most common reference at the time was “world wide web”.

Then about the time Al Gore’s “invention” of the internet gained popularity, the references to “internet marketing” seemed to take over.

Reader Poll: 35 Online Marketing Tactics for 2008

What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.

Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:

What online marketing channels/tactics will you use most in 2008?

  • Blogging (29%, 55 Votes)
  • Email marketing (16%, 30 Votes)

25 Ways Marketing Agencies Market Themselves

With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25. In one way or another, TopRank is involved with all of the following marketing and PR tactics either for ourselves or for our marketing and public relations clients.

But I’m also curious what Online Marketing Blog Readers have to say on this topic. Let’s have a little vote shall we? After the list there is a poll so you can vote for your favorite.