The core message of the Searcher Behavior Research Update at this year’s SES was that there are missed search marketing opportunities as traditional marketers fail to take into account the exponential growth of online marketing.
Each study presented valuable data and insight into how search engines can help reach your targeted audience.
For example, Pavan Lee of Microsoft described how marketers of the “soccer mom” segment may miss considerable opportunities by utilizing only traditional marketing. Lee presented a study indicating, that of their sample of “soccer moms”:
- 90% Use search engines at least 2 times a day
- 60% Possess an education past high school
- One -third make a total house hold income of $100,000 or more
- 57% Use search engines to make a purchase offline
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