TopRank Online Marketing

Ashley Zeckman

What Did We Learn? Key Highlights & Buzz: #BWENY From The Perspective of the Audience

Ashley Zeckman on Jun 12th, 2012     Marketing PR Conferences, Online Marketing, Social Media

Finding Beauty in NYC is All About Perspective & Vantage Point

Many of you might know that Lee Odden (@leeodden) and I attended BlogWorld in New York last week.  I was fortunate enough to get the opportunity to interview many of the speakers that were presenting, and sit in on some really great sessions.

That being said, many of you have already seen the conference from my point of view.  So I thought it would be nice to share some of the feedback and highlights from attendees as a means to share:

  • Valuable takeaways from many of the most buzzed about sessions.
  • Places where you can find additional highlights on specific presentations.
Ashley Zeckman

A No B.S. Guide to Mobile with Jason Falls – #BWENY

Ashley Zeckman on Jun 6th, 2012     Mobile, Online Marketing, Social Media

As a disclaimer before his session Jason Falls (@jasonfalls) admitted that there were probably 5-10 more qualified individuals in the room for the presentation.   But he was the one chosen for the job!  One of the reasons being that he could distill (similar to his favorite bourbon) mobile down into easy to consume information.

What we learned in the session was what we should be paying attention to, and what is the “star trek” B.S. that we shouldn’t be paying attention to yet.  Jason’s presentation was flush with factoids, his take on mobile, and a no B.S. approach to optimizing mobile for customer experience.

Spit-Balling Some Mobile Stats

Another disclaimer – Jason didn’t include his statistics on his presentation slides but did note that the majority of his information came from Tom Webster, comScore, Nielsen, and mobithinking.com.  Did you know:

Lee Odden

Jason Falls Interview: Waking Up the PR Industry to Social Media

Lee Odden on Sep 21st, 2008     Interviews, Online Marketing, Social Media, Social Media Smarts

The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.

Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.

http://video.google.com/videoplay?docid=-1584896019605948009

As you can see, Jason has a lot to say and he’s both insightful and entertaining. Read more of Jason’s social media smarts over on his blog at Social Media Explorer and I would also highly recommend that you connect with him on Twitter: @jasonfalls.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top