“People spend time on other social networks, but they invest time on LinkedIn.”
For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a quality audience within a professional context.
Furthermore, professionals engage with purpose and content on LinkedIn including:
- 9 billion impressions per week
- 15x content than job postings in the feed
- 57% of visits coming from mobile
There is no doubt that many opportunities exist within the platform but many marketers are still trying to find a way to utilize LinkedIn to create and amplify great content. Below are 4 content marketing opportunities shared by LinkedIn’s Jason Miller and Alex Rynne that will help you build your LinkedIn Tactical Plan.