jay baer

Jay Baer’s Youtility – Content So Useful People Will Pay for It

Content Marketing WorldIt sure is hot in Cleveland! On a humid morning in Cleveland, OH over 1,700 people gather in the beautiful Cleveland Convention Center to learn the secrets behind the best content marketing leaders in the industry.

Content Marketing World kicks off with a keynote from Jay Baer (@jaybaer).  Today, Jay is speaking all about content utility or Youtility.

More so than ever before, businesses face competition from more than just other businesses that do what they do. They are also competing on your Twitter feed, Facebook stream and inbox with every other business, acquaintance, friend and family member jamming  your news feed with shoes sales, baby pictures and cat videos.

Optimizing With Youtility – Free Tools to Better Understand Your Customers and Create Marketing That Matters

Youtility for Better MarketingAs you know, we rarely run guest posts but today I’d like to welcome best selling author Jay Baer to TopRank’s Online Marketing Blog.  Jay’s new book, Youtility, is lighting the bookseller charts on fire and has offered an excerpt for your reading pleasure. 

After meeting Jay about 5 years ago at SXSWi, it’s been a pleasure to see his rise as a digital marketing powerhouse keynote speaker, consultant and all around great guy. Jay is a veteran agency owner going back to the very early days of the internet and an entrepreneur. He’s worked with numerous Fortune 500 brands and is one of the few marketing “celebrities” that walks the talks he’s giving. Enjoy!

Jay Baer on Content Marketing, Youtility and Why Inbound Marketing Just Isn’t Enough #NMX

Jay Baer talks about content marketing and Youtility at NMX Las VegasHelping beats selling. If you sell someone, you can make a customer today. If you help someone, you can make a customer for life. So says social media speaker, author and coach Jay Baer, in the opening of his “Youtility” presentation at NMX Las Vegas.

What is Youtility and why do marketers need to get on board? Audiences have become fragmented, there is far more competition for their attention, he says. Frame of mind awareness is all about inbound marketing, but this doesn’t create demand; it fulfills it. It’s half the cake – it’s a great thing for consumers for already know what they want. In 2004, 83% of people used search engines to find websites, but in 2012, it fell to 2011. The funnel of knowledge is fragmenting; there are so many more places for people to go to find information. We have Siri, Angie’s List, Cha Cha, etc.

What Did We Learn? Key Highlights & Buzz: #BWENY From The Perspective of the Audience

Finding Beauty in NYC is All About Perspective & Vantage Point

Many of you might know that Lee Odden (@leeodden) and I attended BlogWorld in New York last week.  I was fortunate enough to get the opportunity to interview many of the speakers that were presenting, and sit in on some really great sessions.

That being said, many of you have already seen the conference from my point of view.  So I thought it would be nice to share some of the feedback and highlights from attendees as a means to share:

  • Valuable takeaways from many of the most buzzed about sessions.
  • Places where you can find additional highlights on specific presentations.

Marketo Summit Session: Destroying the 7 Myths of B2B Social Media by Jay Baer

Jay Baer's Session at 2012 Marketo Summit

Jay Baer Keynotes Wednesday Lunch Session at 2012 Marketo Summit

There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ‘Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social.

With the notion that social is only for B2C debunked, in its place now are new myths. Each chalked-full of misinformation and hyperbole regarding B2B’s ability to implement, engage and monitor social. Jay Baer, President of Convince & Convert, lead a high-impact and high-energy presentation at the Marketo Summit aimed to call-out and ‘destroy’ some of the more prevalent myths.

The session was titled ‘Destroying the 7 Myths of B2B Social Media‘, and here are the 7 myths Jay shared.

Essential Resources on Social Business for Online Marketing

socially optimized business - Dachis Group

Attributes of a Socially Optimized Business - Dachis Group

Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business.

As companies work to figure out what role social media will play with external marketing and communications, there’s a rapidly growing trend with progressive companies that are also viewing social media internally. By that I mean, they’re looking at social technologies as platforms to connect people within the company for the purposes of collaboration, tapping into the collective wisdom of the organization and bringing internal social media literacy to a level that enables external communications to scale.

Interview: Jay Baer on The Now Revolution

The Now RevolutionWhile at OMS and SES Accelerator this week, I bumped into (literally) my friend Jay Baer who has just published a new book with co-author Amber Naslund called The Now Revolution. I am reading it now and may do a full review, but I asked Jay about a few core principles or shifts from the book that I think are essential for helping organizations transform.

The first deals with the notion of companies “doing social” vs. “being social”.  Having personally provided social media marketing advice to a variety of companies ranging from startups to a $100 billion corporation, questions often center around “How do we do social media right?”. In other words, social media and the social web are viewed as a tactic.

Content Marketing Tips from 5 People Who Know

content marketingContent Marketing is a hot, hot topic right now as are social media, mobile and local.  Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is.

The recent kudos for TopRank’s Online Marketing blog in the areas of Content Marketing (#1 on Junta42 list) and Social Media Marketing (#2 on Social Media Examiner list), made me remember what a great network of smart, accomplished, “walk the talk” content marketers I get to connect with.  So, I reached out to a few of the people I respect most in these areas to share a single tip on Content Marketing for the benefit of readers trying to make sense of where it might fit in their mix: