Jeremiah Owyang Tag Category | Online Marketing Blog

Web 2.0 Expo - Facebook Marketing Best Practices

Posted by Lee Odden on Apr 24th, 2008 in Interactive Marketing, Marketing PR Conferences, Online Marketing, Social Media, Social Networking, Web 2.0 Expo |

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.

Some of the key takeaways from this session were:

Be clear with your objectives
Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
Understanding the ROI of Facebook requires a new kind of mindset

Web 2.0 Expo - Facebook Marketing Best Practices

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Web 2.0 Expo - Microblogging and Micromedia

Posted by Lee Odden on Apr 23rd, 2008 in Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo |

Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia”

The cast of characters in this session includes: Greg Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.

Follow these guys on Twitter and you may learn an awful lot about this space:

Web 2.0 Expo - Microblogging and Micromedia

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