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Lee Odden

DM Days Final and Dinner with Jim Boykin

Lee Odden on Jun 21st, 2007     DM Days, Online Marketing

I was able to sit in on a DM Days site review clinic yesterday with Detlev Johnson and Amanda Watlington who provided great advice to the few audience members. The site owners literally received multiples of their conference admission price in consulting advice. One site had thousands of pages hiding content from the search engines (unintentionally) because of JavaScript. Another was submitting an incomplete sitemap file to Google.

Lee Odden

Search Marketing Links 102306

Lee Odden on Oct 23rd, 2006     Marketing Industry News, Online Marketing

Jim Boykin is taking a break from blogging and getting down to business, a very good idea worth exploring but sad because Jim puts out some excellent information.

Matt Cutts interview with eMarketing Talkshow

Jobs in Search turns 2 years old

New SEO candidate articles at Marketing Pilgrim

Putting Blogs to Work for Wall Street – CNET article on using blog and social media tracking services to give traders competitive intelligence on investor sentiment

Lee Odden

Link Building Advice from the Best

Lee Odden on Sep 16th, 2006     Link Building, Online Marketing, SEO

Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.

However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:

Rand Fishkin presents his thoughts on why email is still king for link building.

Jim Boykin has a great post about the quality vs quantity issue with link building.

Eric Ward dispells a common myth about .edu links in his post: “.edu link fallacies dispelled“.

Lee Odden

SES San Jose Videos

Lee Odden on Aug 10th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Video Interviews

After hearing at several sessions and in the media about the rise of online video, I decided to try something different here at SES San Jose. Armed with a slick Sony Cybershot camera that takes decent video, I’ve started to ask people what they think of this year’s SES San Jose conference. These are very short clips, 30 seconds to 1 min, but provide an interesting view of the people at the conference on what’s happening and what they think.

Here’s one with Barry Schwartz of Search Engine Roundtable in the conference Press Room:

Here is another with Jim Boykin of WeBuildPages at the Google Dance:

And another with Mike McDonald of WebProNews.

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