jim lanzone

SES Keynote: Ask.com CEO Jim Lanzone

Tuesday’s SES’s keynote was with Jim Lanzone of Ask. He talked briefly about the past, present and future of Ask.com.

SES 07 Keynote with Ask

Jim stated that they’ve seen great growth since launching Ask 3D. They feel that they are the fastest growing in their category. Ask is not as concerned with beating the others at market share, they are more concerned with getting satisfying results back to the searchers. After launching ask 3D they are finding that about 50% of their users are not clicking on the web results but rather on of the other offerings on the page. Jim also pointed out that they are trying to get as much information above the fold as possible. To do this theyare putting content where other search sites are putting ads.

SES NYC Interviews

Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include:

  • Copernic on Desktop Search
  • David Sifry on Technorati and Entreprenuership
  • Lee Odden on Blogs and Search Marketing (More “umms” and “ahhs” than you’ve ever heard in one conversation!”
  • Jay Budzik of Intellext on Watson Contextual Search
  • Jim Lanzone of Ask.com on Search
  • Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising
  • Danny Sullivan on SES, Tags and Googlefasting
  • Meet Joe Spammer – Confessions of a Search Marketer
  • Matt Cutts of Google on Search Engine Spam

Some good stuff in there, check it out.