jolina pettice

Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Jolina Pettice

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing!

For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.

TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way. Congratulations Jolina!  To learn more about Jolina, read on for Ashley’s interview with her:

Upcoming TopRank Social SEO & PR Events

Blinded at PubconOur team works hard to stay on top of current best practices and as a result, we’re asked to speak at a variety of conferences, workshops and webinars. One of the goals at TopRank Online Marketing is to help companies better understand the current landscape of the digital marketing & PR environment. That includes strategies that can be executed more efficiently and marketing programs that can adjust to persistent change. Hopefully you’ll find an event below that fits your needs.


Feb 9, 2010
Webinar: Secrets to B2B Marketing Success

TopRank, along with our client Marketo and Ion Interactive will be collaborating to educate B2B marketers on best practices before and after lead generation with an upcoming webinar focused on pre-click, post-click, and post-conversion optimization.

Thankful Wishes From Online Marketing Blog

What TopRank Online Marketing Is Thankful ForWith Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.

But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to reflect on what we have to be grateful for. I, for one, realize I have a lot to be grateful for, considering the people I interact with on a daily basis and the work I’m tasked with each day.

michelle bowles
Michelle Bowles

Having been a part of the TopRank Online Marketing team for 4 months  now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome.

TopRank Brings 2 Speakers on 2 Panels at SES Chicago

audience

TopRank Online Marketing will have two speakers presenting on two panels at SES Chicago this week.  

On Tuesday, Senior Account Manager Jolina Pettice (who recently spoke on a panel with Yahoo’s Ron Belanger and Anne Kennedy at DPAC) will be speaking on a session about how to use Public Relations tactics to improve SEO results.  On Wednesday I will be speaking on a panel about Blog SEO.

Here are the session details. We look forward to seeing you there!

Tuesday, December 9, 2008 – 2:45pm-3:45pm 
“Turning PR Efforts into SEO Results”

DPAC II: Digital Asset Optimization for Publishers

Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior Account Manager at TopRank Online Marketing and Noah Elkin, Vice President of Corporate Strategy at Steak as moderator.

Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO?

DAO is, essentially, optimizing what you own as an asset, digitally. It’s pretty straight forward. Whether it’s a video, an image, presentation, or a podcast, as a few examples, those are your digital assets. A video is an asset which should be optimized for maximum exposure.