[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator with TopRank's Online Marketing clients]
Over the past few months, MCAD and MIMA have hosted a series of events here in Minneapolis entitled ‘Conversations About The Future of Advertising’ (CATFOA). The most recent of which featured Joseph Jaffe, author of the new book “Join the Conversation”, who discussed conversational marketing as the next step for companies to connect with their customers.
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![[Sphinn]](/wp-content/themes/TopRank06/images/sphinn-big.png)
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