Josh Bernoff Tag Category | Online Marketing Blog

Web 2.0 Expo - Creating a Social Strategy

Posted by Lee Odden on Apr 23rd, 2008 in Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo |

The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.

In this session, both Li and Bernoff emphasize the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement. With defensible results, a social technology will be in a much better position to survive slimming budgets. The focus is on people, not technology with social technologies and applications.

Web 2.0 Expo - Creating a Social Strategy