“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.
As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling. Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.
Here are a few areas in which I think that content marketers can learn from journalists: