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Lee Odden

Making the Most of Limited Content

Lee Odden on Jan 16th, 2007     Online Marketing, Online PR, Public Relations

Note from Lee: Another contributor to Online Marketing Blog, Karen Sams who also writes her own blog at Media Relations Blog, makes her debut in this post about the ongoing challenge to gain original content for clients. Fresh content isn’t only necessary for making web sites attractive to search engines, but it’s also a critical component for marketing efforts in any channel – including Karen’s specialty: Public Relations. Read on to find excellent tips on how to make the most out of limited content.

One of the biggest challenges I face as a PR professional is eliciting content from clients. When I do identify valuable nuggets of information, I know that I need to leverage every aspect of that nugget across an array of tactics, including:

Lee Odden

Pubcon Roundup: Videos, Photos and Blog Posts

Lee Odden on Nov 20th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

I have to say, the Pubcon conference last week was one of the better search marketing conferences I’ve been to. The overriding impression from just about everyone I talked to was that the content was great and the networking even better.

Below is a roundup of Online Marketing Blog’s blog posts, photos and videos from the WebmasterWorld Pubcon Las Vegas 2006. I have to say thanks to everyone that let me put my Sony CyberShot to the test and do these 1 minute “interviews”. :

Videos
Brett Tabke – WebmasterWorld
(Happy about the conference, speakers and the next one in Vegas)

Greg Hartnett – Best of the Web
(Pubcon has been very good to BOTW and those black shirts are marketing genius)

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