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Lee Odden

PR Measurement Interview with Katie Delahaye Paine

Lee Odden on Apr 2nd, 2009     Online Marketing, Public Relations, Web Analytics

Katie Paine Katie Delahaye Paine is a renowned expert on public relations and social media measurement.   She runs an award winning PR Measurement consultancy KDPaine & Partners, blogsTweets, speaks at numerous conferences and writes both a newsletter and contributes a column to PR News and other PR industry publications. 

Measurement is inherently core to many forms of digital marketing but has been a bit more challenging in the PR and social media space. Katie is a measurement pioneer who has demystified and provided much needed innovation to the world of measuring public relations and the social web.

 This interview with Katie covers quality vs quantity measurement, building a business case for measurement investment in a down economy and she also answers a few questions posed by @leeodden followers on Twitter.

Lee Odden

PRSA 2008 Detroit Conference Photos

Lee Odden on Oct 27th, 2008     Marketing PR Conferences, Online Marketing, PR Conferences, Public Relations

Cars As with most conferences, we like to take a few photos and the annual Public Relations industry event, PRSA International conference is no different. Held in Detroit this year with attendee goals met and sponsor goals exceeded, there is a feel of optimism both about the city as esposed my Detroit mayor Ken Cockrel and by PRSA President Jeff Julin.

I personally started the conference on Saturday with a 4 hour workshop on SEO for Public Relations which included results of our Journalist Use of Search Survey. At 10am today I’m on a panel with Peter Himler, Rob Key and David Bradfield.  Here are a few of my favorite photos from the first 2 days of PRSA 2008.

PRSA President Jeff Julin
It wouldn’t be a proper PRSA conference roundup without a photo of PRSA President Jeff Julin

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