In order for Content Marketing Secret Agents to work effectively, they need more than tactical skills. They need to see the bigger picture and the context for how and why things need to happen. Industry trends come and go but the need for brands to connect with customers will never go away. Special operatives are necessary for the kinds of activities necessary for specific missions, like those requiring certain kinds of content like video for better engagement.
Today we are fortunate to have Content Marketing Secret Agent Todd Wheatland, Vice President of Marketing and Thought Leadership at Kelly Services, help us navigate the strategic to the tactical and goals to measurement of content marketing.