In my preview post for SES Toronto, I counted John Alexander’s Keyword Forensics session as one of my “Must See” presentations for the 2011 conference. The promise of really digging down into keyword discovery and keyword analysis techniques sounded far too good to pass up. After all, keyword research is an essential part of any SEO process.
The session starts with an inspiring quote on the projector “Keyword Forensics – Exploring the Hidden User Search Behavior for Keywords That Are Often Missed by Keyword Researchers.”
I research keywords! What am I missing?
Here are some good nuggets from the presentation:
Understand the Difference Between Keyword Research vs. Keyword Forensics
Keyword Research: Researching identified keywords to determine which phrases will provide the most search traffic.