ONLINE POKER or The Marketing Folly of Using Highly Popular Yet Unrelated Keywords to Drive Online Traffic

Early in my marketing career I sold classified advertising for a large and influential alternative weekly newspaper in the Twin Cities.

A true benefit of this job was experienced by friends of mine, met through occasional dabblings in the local comedy scene, who turned to me to get the word out about an upcoming show via a line ad on our back page.

Anyone familiar with an alternative news weekly’s back page is certainly no stranger to the type of ad typically represented there. Without providing too much in the way of detail, let’s just say that anyone – ANYONE – will say anything – ANYTHING – just to get found.

It was this type of environment that fostered a good friend’s idea for an ad regarding his upcoming sketch comedy show – which appears word for word, minus identifiable info, below: