TopRank Online Marketing

Jolina Pettice

Do Your Keywords Account for Local Vernacular? SES Chicago Session

Jolina Pettice on Dec 6th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines

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Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.

Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.

For example, here are all the different ways one might search for a ‘cabin’ in which to spend some vacation time:
Cottage
Chalet
Retreat
Country house
Camp
Cabana
Shed
Villa
Lodge
Log house

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