Social Media Keyword Research is Here
Whether itâ€™s a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned to your friendsâ€™ shared social bookmarks and shared images, the meaning and intent inferred by keywords is paramount to any kind of â€œpullâ€ online marketing effort.
For search marketers, that means using keyword research tools on an ongoing basis in order to adapt to trends, seasonality and changes in whatâ€™s important to the target market.
With the â€œparticipatory webâ€, consumers expect not only to be able to go online and search for information and products, but they fully expect to be able to contribute content and socialize as well. Keywords come into play with search engines that crawl and rank content as well as with the folksonomy of content organization that comes with consumers tagging social media with words that are meaningful to them.