TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Keyword Research Tools for SEO & Social Media

Lee Odden on Nov 20th, 2007     Keyword Research, Online Marketing, SEO, SEO Tips

magglass-keywords.jpg

Social Media Keyword Research is Here
Whether it’s a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned to your friends’ shared social bookmarks and shared images, the meaning and intent inferred by keywords is paramount to any kind of “pull” online marketing effort.

For search marketers, that means using keyword research tools on an ongoing basis in order to adapt to trends, seasonality and changes in what’s important to the target market.

With the “participatory web”, consumers expect not only to be able to go online and search for information and products, but they fully expect to be able to contribute content and socialize as well. Keywords come into play with search engines that crawl and rank content as well as with the folksonomy of content organization that comes with consumers tagging social media with words that are meaningful to them.

TopRank Online Marketing

ONLINE POKER or The Marketing Folly of Using Highly Popular Yet Unrelated Keywords to Drive Online Traffic

TopRank Online Marketing on Sep 19th, 2007     Keyword Research, Online Marketing, SEO

cards.jpg
Early in my marketing career I sold classified advertising for a large and influential alternative weekly newspaper in the Twin Cities.

A true benefit of this job was experienced by friends of mine, met through occasional dabblings in the local comedy scene, who turned to me to get the word out about an upcoming show via a line ad on our back page.

Anyone familiar with an alternative news weekly’s back page is certainly no stranger to the type of ad typically represented there. Without providing too much in the way of detail, let’s just say that anyone – ANYONE – will say anything – ANYTHING – just to get found.

It was this type of environment that fostered a good friend’s idea for an ad regarding his upcoming sketch comedy show – which appears word for word, minus identifiable info, below:

Lee Odden

Session: Search Term Research & Targeting

Lee Odden on Aug 21st, 2007     Keyword Research, Online Marketing, Search Engine Strategies

The success of an entire Search Marketing Campaign is rooted in the selection of keyword phrases and contrary to popular belief; the selection of these phrases is not contingent upon popularity and competitiveness alone.

Christine Churchill of KeyRelevance led part of the discussion on search term targeting at this year’s SES.

Perhaps the most important message of this session, one often overlooked by clients and SEOs alike is the idea not to choose solely what you would like to be found for, but also to select phrase for which you are being found by your target audience.

There’s more to selecting keywords than comparing popularity and competitiveness scores. It’s important to be aware of the needs of your target audience and the service offerings of your website. It’s also important to consider the terms that fall beneath the three types of searches.

Lee Odden

Winner Best Keyword Research Tool

Lee Odden on Jun 25th, 2007     Keyword Research, Online Marketing

poll_winner.png
The poll is closed and the results are in with 154 votes for the most recent TopRank OMB Reader Poll: Best Keyword Research Tools. The two long standing tools of choice for many search marketers, Keyword Discovery and Wordtracker, battled it out and in the end, tied.

What surprised me was how popular the old Overture tool continues to be despite not being updated since January 2007. Perhaps that should spell an opportunity for Yahoo to somehow use the url for a new and improved keyword tool with ads for Panama on it.

Lee Odden

Reader Poll: Best Keyword Research Tools

Lee Odden on Jun 17th, 2007     Keyword Research, Online Marketing, Reader Polls

reader poll

With any kind of online marketing you need a place to start. Find out what kinds of search queries people are typing into the search box and you’ll know what kind of content to optimize, create and get links to.

For the most part, keyword research software and tools fall into a handful of categories. Paid and free are two as well as those that are specific to SEO or for PPC. There are a few dominant players in each category but with some interesting innovations in the past year or so it’s worth re-visiting what’s out there and which tools our dear Online Marketing Blog readers prefer.

What is Your Favorite Keyword Research Tool?

  • Keyword Discovery (18%, 28 Votes)
  • Wordtracker (18%, 27 Votes)

Lee Odden

Keyword Discovery Updates Features

Lee Odden on Jan 11th, 2007     Keyword Research, Marketing Industry News, Online Marketing, SEO

The popular keyword research tool, Keyword Discovery, has announced several new updates today. Here are the updates that stand out the most:

  • Keyword Database Update: The KD global database now has 35 Billion searches and the premium database has 10 Billion searches from the last 12 months. This is in contrast to 300 million queries in the past 90 days with WordTracker.
  • Plural Search Feature Release: KD should have had this feature a long time ago.
  • Import to any KeywordDiscovery keyword database: Another long overdue feature recommended by KD users.

Upcoming enhancements to Keyword Discovery include:

  • More keyword databases, such as French, Spanish, Italian and Portuguese
  • Wildcard and “contains” search functions
  • Adult search term database
  • KEI improvements
Lee Odden

WordZe Keyword Research Tool

Lee Odden on Nov 9th, 2006     Keyword Research, Online Marketing, SEO, SEO Tools

wordze.gif

A new keyword research tool called WordZe has launched this week and here is a quick review:

WordZe is a keyword research tool that shows detailed keyword searches, plus ways to track keywords well past their estimated daily search volume. The user data that powers WordZe comes from Internet portals and ISP logs from around the world.

“The tools that WordZe provides do more then just give users a general idea of how often a keyword is being search for, they also allow the user to track daily trends as keywords or industries fall and rise in popularity due to seasons or events in the news.”

WordZe also offers insight into the difficulty of ranking for certain phrases through a tool called WordRank.

Keyword Research Tool

Lee Odden

Keyword Tool Based on Leaked AOL Logs

Lee Odden on Aug 12th, 2006     Keyword Research, Online Marketing, SEO Tools

There’s a new keyword tool called AOL Keyword Analyzer that has been posted based on the full dataset of the recently leaked AOL search data. The tool claims:

  • “First tool on the web as far as I know that allows you to view what keywords a site receives in search engine traffic.”
  • “First time you can see how much organic traffic every site gets from a search engine.”
  • “First opportunity the public can see how many clicks individual SERPs get.”

You can view the most popular sites and also the most popular phrases. The most popular sites can also be segmented by top level domain such as .org, .edu, .gov (think link research) as well as .com, .net and coutry specific domains.

Lee Odden

New Features in KeywordDiscovery

Lee Odden on May 11th, 2006     Keyword Research, Marketing Industry News, Online Marketing, SEO, SEO Tools

Customers of Trellian’s KeywordDiscovery service received an announcement today:

1. Increased Keyword Database from 26 Billion to 32 Billion
2. New Keyword Importer and Keyword Filter
3. New Thesaurus Search
4. Dutch Keyword Database Release

Additional features that will be included in version 2 beta of Keyword Discovery include:

- New user interface – easier navigation
- KeywordDiscovery v2 Beta (Faster, Bigger and Better)
- Increased speed and search response times
- Advanced import features
- Advanced competitor analysis
- New projects interface

My SEO consulting firm changed all of our keyword research and analysis over to Keyword Discovery recently. David Warmuz and his team have done an exceptional job at listening to their client base and enhancing product features accordingly.

Lee Odden

Interview with Dan Thies of SEO Research Labs

Lee Odden on Mar 13th, 2006     Business of SEO, Interviews, Keyword Research, Online Marketing, SEO, SEO Tools, Spotlight on Search

Spotlight on Search – Interview with Dan Thies of SEO Research Labs

When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training with SEO Research Labs and also a book, the Search Engine Marketing Kit.

In this interview with Dan, find out how he started out, his take on keyword research tools, common misconceptions about search engine optimization, search engines and SEO training.

Please describe your background and how did you get involved with search marketing?

Lee Odden

Wordtracker vs Keyword Discovery

Lee Odden on Mar 10th, 2006     Keyword Research, Online Marketing, SEO

There’s an interesting thread over at HighRankings Forums on Wordtracker and Keyword Discovery debating the accuracy, pros and cons of each. I’ve been a Wordtracker user for at least 6 years and have been dabbling with Keyword Discovery off and on for 2 or 3 years. Both have their pluses and shortcomings.

Of course, when I need to outsource keyword analysis, I just go to Dan Thies over at SEO Research Labs, who by the way, should be the topic of the next Spotlight on Search interview.

Update: Aaron at his newly designed SEOBook site posts a link to a free link building video from one of Dan’s teleclasses.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top