keyword tools

Winner Best Keyword Research Tool

The poll is closed and the results are in with 154 votes for the most recent TopRank OMB Reader Poll: Best Keyword Research Tools. The two long standing tools of choice for many search marketers, Keyword Discovery and Wordtracker, battled it out and in the end, tied.

What surprised me was how popular the old Overture tool continues to be despite not being updated since January 2007. Perhaps that should spell an opportunity for Yahoo to somehow use the url for a new and improved keyword tool with ads for Panama on it.

Reader Poll: Best Keyword Research Tools

reader poll

With any kind of online marketing you need a place to start. Find out what kinds of search queries people are typing into the search box and you’ll know what kind of content to optimize, create and get links to.

For the most part, keyword research software and tools fall into a handful of categories. Paid and free are two as well as those that are specific to SEO or for PPC. There are a few dominant players in each category but with some interesting innovations in the past year or so it’s worth re-visiting what’s out there and which tools our dear Online Marketing Blog readers prefer.

What is Your Favorite Keyword Research Tool?

  • Keyword Discovery (18%, 28 Votes)
  • Wordtracker (18%, 27 Votes)